The e-commerce industry is going great guns. We are harnessing the comprehensive benefits of digital transformation. The implementation of revolutionary technologies such as Artifical Intelligence, Augmented Reality, and the Internet of Things has shown positive and productive results in elevating Customer Relationship Management. However, there is one other innovative tool that is optimizing business operations and sales. This is Marketing Automation, an avant-garde software that automates repetitive marketing tasks.
According to Grand View Research, the Marketing Automation Industry is expected to reach around $7.63 billion by 2025. In fact, Gartner says that 85% of the customers will manage their relationships without using human interaction. These statistics show that this is the current time to invest in this disruptive technology.
Now, let’s have a look at some of the viable reasons why Marketing Automation is an important asset for your e-commerce website.
Reducing the Workload
Marketing Automation has been an integral part of the Digital Revolution. So, as one of the innovative tools of advanced technology, it simplifies the workload. This further leads to a reduction in the amount of labor to carry out any task. Marketing automation has been a champion of easing out repetitive tasks in the e-commerce industry. Some of these activities include-
- Distribution of specific email marketing
- On-boarding of the customers
- Continuous tracking of the website
- Coordinating multi-channel marketing campaigns
- Analyzing the performance of the website data
With marketing automation in place, the employees don’t have to exert themselves into tedious and complex tasks. This increases the productivity of the website.
Time is Money. Everyone is familiar with this universal truth. But are you able to apply this popular phrase in your business operations as well? I know most of you would answer no. However, marketing automation software ensures that you don’t run out of time when planning important strategies. This is all possible because it already takes the pressure off the employees. This helps the employees to shift their attention towards more important areas.
It takes less time to conduct hectic tasks such as data compiling and managing the inventory of e-commerce. There are some other vital tasks in the marketing strategy, which requires a good thought process and strategy. This may involve developing a social media strategy, optimizing the customer experience, creating appealing content, revamping the website, and so on.
In fact, the Demand Gen Report 2018 states that 74% of marketers say that saving time is one of the biggest benefits of marketing automation.
Increase in Revenue and Customer Retention
The e-commerce business has been keen to invest in marketing automation as it leads to an increase in the revenue generation. The B2B marketers said that after implementing the marketing automaton they noticed a 20% hike in sales opportunities nurtured from the lead. In fact, 78% of marketers have identified marketing automation as one of the key contributors that led to an increase in revenue.
Marketing automation is not only an innovative tool for helping marketers to enhance revenue but it helps in customer retention. Marketing intelligence also plays a supportive role in customer retention. It offers an insight into customer purchasing behavior. This helps e-commerce websites to frame a relevant strategy based on customer preferences without wasting any time.
Reduction in Marketing Expenditure
Today e-commerce platforms are aiming to gain more by utilizing fewer resources. Marketing automation is a potent vehicle that reduces staff workload along with a reduction in marketing expenditure. According to Gartner, the automation of marketing tactics has allowed e-commerce companies to save 15% or more in their promotion budgets.
It is true that the company has to incur the initial cost of implementing this advanced software but with a plethora of advantages it offers, this is a beneficial deal for the online business owners. In fact, marketing automation has also helped e-commerce sites a great deal in outsmarting their competitors.
Pre-Schedule Your Social Media Posts
Marketing Automation automates social media marketing as well. Using this tool you can pre-create and schedule your social media posts. You don’t have to remain online 24×7 to update your Facebook or Twitter pages. You have to use automated marketing software and sync it with customer relationship management to get the desired results. This allows you to not only pre-schedule your posts but you can even target a few posts for specific customers.
Improving the Influencer Marketing Campaigns
Marketing Automation helps e-commerce sites to come across the right influencers and monitor the progress of marketing campaigns. Influencer marketing is a viable strategy in which businesses recruit key people to promote the brand. The e-commerce business must align with the right influencers to upscale customer retention. Influencers will play a crucial role in targeting the audience and gaining their trust.
According to the Thomson Study, 51% of marketers have agreed that influencer marketing has helped them rope better potential customers.
In fact, there are many useful tools that help you measure the performance of marketing automation influencer. The entrepreneur will get to know if the marketing influencer is delivering positive results or not. Furthermore, it will help to improve the marketing campaign for the future.
Areas Where Content Automation Proves Worthy
Let’s have a slice in the areas where marketing automation works best for the e-commerce site.
Cart Abandonment: Cart abandonment is increasing in different e-commerce sites. However, marketing automation is a potent software to counter this. This helps you to send follow-up automated emails to the customers about the purchase and even offer discount coupons.
Dynamic pricing is one of the important marketing strategies to attract customers to your e-commerce. Using dynamic pricing tools you will be able to adjust the prices at the checkout or selection based on various factors such as shipping location, products added into the cart and so on.
Refund and Return Management
Most e-commerce websites have a return and refund process. Marketing automation will help you manage the process in an improved manner. Customers will get information about the return policy and get on wheels motion without any human interaction.
Marketing Automation Changing the Face of E-Commerce
The advantages of marketing automation suggest that it is changing the face of the e-commerce industry. However, you need to note that the implementation of marketing automation largely depends on what the platform of e-commerce would allow. So, don’t delay in reaping the various benefits of innovative technology and increasing the efficiency of the company.