Digital Revitization with Tailor-made CRM and Autoline ERP Integration for Middle East’s Automobile Giant

December 14, 2020
PHP
Suit CRM
MS-SQL
REST API

About Client

Based in Saudi Arabia, the client is a top-notch automotive dealer for Ford and Lincoln cars. The client wants to achieve reliable sales and revenue while improving the operational workflows significantly. They also want to provide satisfying car-related services to their customers and increase their reach comprehensively.

About Product

The development team designed a tailor-made CRM with Autoline ERP integration to significantly improve marketing, sales, and support departments for the client. Our experts implemented automated, intuitive features in the system. Autoline ERP integration streamlined the operational workflows and resulted in increased sales and productivity.

How we did it ?

Customer Reach

Challenge

The Salesforce system had certain limitations and failed to provide much-needed customer information.

Solution

Experts introduced the customer 360-view model in the CRM system. This model helped the client gain essential customer details and provide personalized offers accordingly.

Introduction of a new database

Challenge

The new-gen system required a new database.

Solution

The IT team surveyed different databases which can be an ideal choice and eventually incorporated the proven MS-SQL database.

Salesforce to customized CRM

Challenge

To improve the capabilities of the sales team, the client wanted an effective CRM system.

Solution

Our IT specialists proposed development of a custom CRM system with Autoline ERP integration. This helped the client leverage the benefits of automated workflow for their sales, marketing, and support cycles. Besides, this tailored system helped save the heavy licensing costs.

Message integration

Challenge

The client required SMS plug-ins in the new CRM system.

Solution

The team integrated Twilio SMS APIs and customized it to enable effective integration. This integration allowed the sales team to communicate efficiently.

Result

  • 1
    Long-term customer bonds

    The team integrated the system with SMS and WhatsApp utilities for continuous, quick communication. This helped the client build long-term relationships with their customers, concentrate on their preferences, and make effective recommendations.

  • 2
    Internal transparency

    With the new CRM system, there was improved transparency in the business activities. The team benefitted from quick communication, which resulted in manifold productivity.

  • 3
    Automated workflow

    We carried out digital transformation for the client systems and subsequently implemented automated features that offered better work capabilities. The swift and personalized Ticket generation, Lead validation, Auto lead assignment, and many support-sales features streamlined the client’s workflows.

  • 4
    Increased productivity and revenue

    The next-generation CRM solution enhanced the productivity and sales, while generating significant revenue for the client.

Client Testimonials

Kevin Clor

COO, Tent and Table

The client attributes strong sales growth to the quality of Brainvire’s resources and the quickness with which they resolve support issues. The client wishes their domestic presence was larger but enjoys the huge cost savings.
Mr. Dan Weber

CSO, Furniture Manufacturer

Brainvire provides high-quality custom code and superior project management at a reasonable price. Despite the language barrier, they collaborate well with multiple teams and excel at communication. They are also good at explaining technical matters to non-technical staff.
Easa Saleh Algurg Group
Mr. Debasis Panda

Group IT Manager – ESAG

The CRM integration was successful, and 3 entities are currently using it. Brainvire’s team is friendly and able to provide worthwhile suggestions due to experience, and their project management is straightforward. Overall, their planning and execution are impeccable.
Mohammad Fazullah
Mr. Mohammad Fazullah

IT Director of Zafco

Brainvire is proactive and reliable. Daily orders went from as low as 2 to as high as 80 since they started their project, and their assistance also brought front page search engine optimization results. They could improve in content writing, but they excel in precise cost projections and timelines.
David Byun
David Byun

CEO of Accessory Geeks

The team at Brainvire is thorough and has an impressive attention to detail. They value relationship-building and take responsibility for the project. Though the time difference can present challenges, they do their best to communicate in a timely manner and have been reliable thus far.
Juan Mira

IT Development Associate - Costex

They’re exceedingly experienced in the e-commerce and digital marketing business.

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