Case Study

CRM and Autoline ERP Integration for Middle East’s Automobile Giant

We enhanced the CRM to handle teams from multiple organizational entities with clearly demarcated user access, an advanced siles pipeline, and automations in the custom quotation workflow.


About the Customer

Based in Saudi Arabia, the client is a top-notch automotive dealer for Ford and Lincoln cars. The client wanted to achieve reliable sales and revenue while improving the operational workflows significantly. They also wanted to provide satisfying car-related services to their customers and increase their reach comprehensively.

Custom CRM Needs

  • Make an end-to-end view of the customer journey available to sales agents.
  • Better data organization, and fast and secure access to data.
  • Automation to improve productivity in sales, marketing, and customer service workflows.
  • Ability to send text messages to leads and customers from a single interface.


Custom CRM Needs

Solution Brief

  • A brand new Customer 360-Degree View dashboard to enable agents come up with personalised offers to customers based on their profile and the history of their activities on the store.  
  • High-speed MS-SQL database.
  • Custom integration with the customer’s Autoline ERP system to help automate sales, marketing, and service workflows.
  • Twilio SMS API integration for seamless text communication from the CRM platform itself.

Business Benefits


Unified CRM for multiple business entities


Streamlined Business Processes


Efficient Order Management


Improved Sales

Looking for a Customised CRM Solution?

Auro CRM offers a great base for customisation. We would be happy to build a CRM solution that fits your needs perfectly.