AuroCRM helps automotive businesses visualize a 360-degree view of the lead profile. This includes a detailed overview of engagements and interactions such as telephonic conversations, emails, and sales activities. You get to see historic customer and vehicle data, visitor demographics, cost of ownership, and many other details. AuroCRM can also fetch siloed customer-related data from your DMS (Dealer Management System), sales and marketing activities. The quality of data presented remains consistent at all times.
AuroCRM helps you to participate in the complex journey that a modern car buyer takes towards the marketplace. As a car dealership owner, you need to maximize your brand’s impact during every stage of the sales cycle. This is done by connecting the digital marketplace to the salespersons’ desktop. Your customer can explore additional buying options, make informed decisions and, eventually, make the purchase. Thus, your sales teams can take a structured, holistic approach to the sales process and turn more leads into confirmed orders.
You get the ability to control all of the marketing campaigns for several different segments. Relevant details on marketing history can also be acquired. Users can segment contacts on the basis of common characteristics such as contact profiles, sales, interactions, and vehicle information. Your team may reuse existing segments or segmentation criteria. Another important feature is that of freezing the group to keep a check on follow-up activities like direct mailing. You will get real-time statistics about campaign results, contacts and lost sales.