Omnichannel communication in a CRM can provide several benefits, such as improved customer experience, increased efficiency, better data, and insights. While most of the omnichannel capabilities are available in Auro CRM, they can always be enhanced based on specific business use cases.

 

Marketing management can be used create customer segments, target lists, and plan whatsapp, sms and email marketing campaigns.

Marketing automation and management in a CRM is a powerful tool for improving marketing efficiency and effectiveness, and for gaining valuable insights into marketing performance and customer behavior. By automating and streamlining marketing processes, sales teams can focus their efforts on more high-value activities and close more deals.

 

Both CRMs offer team management and tracking capabilities, allowing sales teams to manage and track their work more effectively.

Auro CRM provides a range of team management and tracking features, such as role-based profile creation and tracks activities such as emails, calls, and tasks, and provides a complete history of all interactions with leads and customers.

Salesforce on the other hand offers a comprehensive set of features like collaboration tools, such as comments and task lists, to allow team members to work together more effectively. 

Process automation and customization are important features available on both CRM systems. They allow sales teams to automate repetitive tasks, streamline processes, and tailor the CRM to meet their specific needs and requirements.

Process automation includes automatically prioritizing leads based on predetermined criteria, such as level of engagement and likelihood to buy, automate repetitive tasks, such as sending follow-up emails or scheduling follow-up calls, to save time and increase efficiency. 

 

Both Auro CRM and Salesforce provide customer support and case management features to help companies provide better customer service and support. These include a range of features like case management, a knowledgebase to store and share information, and best practices, making it easier for support teams to resolve customer issues. 

Auro CRM provides a range of analytics and reporting features, including dashboards, and standard and custom reports with visual charts allowing the sales team to analyze data on sales performance, pipeline, and forecasting, enabling them to understand their performance and identify areas for improvement.

Salesforce’s reporting features are highly customizable, allowing businesses to create custom reports and dashboards based on their specific needs. Salesforce also includes built-in visualizations such as charts and graphs, making it easy to analyze data and identify trends.

Additionally, Salesforce’s reporting features can be integrated with other business-critical applications such as marketing automation, project management, and accounting software.

 

E-commerce extensions and management in a CRM refer to the tools and integrations that allow businesses to manage their e-commerce operations within the CRM platform. These include:

E-commerce integrations: Both the CRMs integrate with popular e-commerce platforms, such as Shopify, Magento, and WooCommerce, to provide a seamless e-commerce experience for customers.

Order management: Tools for managing and tracking customer orders, including the ability to view order history, update order status, and generate invoices.

Product management: Tools for managing and organizing products, including the ability to view product details, update product information, and manage product categories.