The client is a UAE - based multidivisional conglomerate with 27 companies. The group has a range of diverse product and business interests that predominantly include retail, construction, industrial and joint ventures with an active presence throughout the globe.
For a better management of business processes and streamlined the operations, the client wanted to implement CRM to manage two different business ventures that involve commercial furnishing solution provider as well as leading appliances and accessories store. The solution facilitated sales process, quote process, and project management with respect to specific business requirement linked to any of the two entities. CRM focuses on current and potential customers by various procedures, strategies, and analysis. It ultimately focuses on business growth by establishing a robust customer base and customer retention strategy.